Tencent Cloud Push Service (Push) is a comprehensive App Message Push solution designed to deliver messages reliably to users, whether they are online or offline. Push supports a variety of scenarios, including system notifications, operational campaigns, content updates, user re-engagement, and audio/video call invitations. It integrates seamlessly with products such as Tencent Cloud Chat SDK, Real-Time Communication TRTC SDK, and Audio/Video Call SDK (TUICallKit), covering a wide range of business use cases.
For step-by-step integration instructions, refer to Quick Integration.
AI Coding
Integrating Push can be complex. We recommend installing the Push Skill in your local AI IDE to streamline TIMPush offline push integration. Once installed, you can prompt the AI with requests such as "Integrate Android Offline Push," and it will guide you through environment checks, vendor channel configuration, credential entry, code integration, and validation, tailored to your project type. For more information, see AI Coding.
Core Use Cases
App Online & Offline Push
Push enables real-time message delivery to all users or selected users. Messages are sent instantly to users who are online, while offline push can wake up users who have been active in the last 30 days. This ensures every message reaches its recipient and helps increase user engagement and retention. Common scenarios include:
Scenario Category
Specific Use Cases
System Notification & Transaction Alerts
Platform announcements, order status updates, logistics tracking, payment confirmations, and other time-sensitive system messages.
Social Interaction Alerts
Instant notifications for new messages, likes, comments, follows, friend requests, and other social events.
Content & News Push
Personalized news, articles, videos, and content updates based on user interests.
Marketing & Campaign Operations
Targeted delivery of limited-time promotions, coupon distribution, event previews, and other marketing notifications.
Game Operations
Event previews, tournament reminders, version update alerts, and custom in-game notifications.
Financial Services
Transaction updates, risk alerts, account changes, and other financial messages requiring high timeliness and security.
User Re-engagement
Send personalized messages to re-engage inactive users, leveraging tag systems to boost user retention.
Chat Message Push
Chat messages are delivered to users' devices as notification bar alerts. Tapping the notification takes users directly to the relevant conversation, automatically updating conversations, messages, and unread counts. Messages are received in real time while online, and offline users will receive push notifications upon their next login, ensuring no chat message is missed. (Requires integration with the Chat SDK)
Audio and Video Call Invitations
Push supports both notification bar and VoIP push for audio and video call invitations between users. Regardless of whether the app is running in the background, closed, or killed, call invitations are delivered instantly via the offline push channel, ensuring calls are never missed or interrupted. (Requires integration with the Audio/Video Call SDK)
